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New context, refreshed art direction, new media: Patek Philippe’s famous institutional advertising campaign receives a contemporary treatment, whilst remaining loyal to the original, iconic concept. Launched in 1996, the Generations campaign has proven to be .Patek Philippe is the oldest independent, family-owned Genevan watch .Learn why perfection takes time and why at Patek Philippe, a different level of .Philippe Stern is an extremely perceptive man whose success has relied on .

One of Patek Philippe's company slogans is "You never actually own a Patek Philippe. You merely look after it for the next generation." The slogan was introduced when the company launched its "Generations" campaign in 1996.

This year, Patek Philippe celebrates 20 years of its famed advertising campaign that took the world by storm when it was launched in .Patek Philippe is the oldest independent, family-owned Genevan watch manufacture, benefitting from total creative freedom. The manufacture has asserted its pioneering role not least by successfully filing over 100 patents, .Learn why perfection takes time and why at Patek Philippe, a different level of standards is evidenced in everything we do. Only human. There is no Star. A 100 year responsibility. Fast is the Enemy. Following Instincts. What is the Patek Philippe Motto? The most famous of all the Patek Philippe quotes has inadvertently become the brand’s lifelong motto. The famous Patek Philippe slogan reads “You never really own a Patek Philippe. .

Philippe Stern is an extremely perceptive man whose success has relied on intuition and intellect. He is the third generation of his family to run the company, and he knows instinctively what is .

“Innovation with tradition” is a motto that has been constantly embraced by Patek Philippe ever since the company was founded in 1839 by Antoine Norbert de Patek and François Czapek, Polish. Patek Philippe has been using the so-called Generations campaign to sell watches since 1996 without interruption, and the sentimental pairings of sweet family photographs and seemingly timeless watches is still . Although the “You Never Actually Own A Patek Philippe” tagline is still with us, strangely, and if I may say, sadly, we have seen an ever-growing group of customers follow it almost literally, from the moment of choosing their .

patek philippe slogan

It is one of the finest symbols of the Patek Philippe style that continuously charms new generations of watch lovers. In April 2021, Patek Philippe introduced a new design and movement to one of its most iconic models, launching the .Patek Philippe was founded in 1839 by two Polish watchmakers, Antoine Norbert de Patek and François Czapek, in Geneva. The two separated due to disagreements. From the very beginning, the brand specialized in high-end, . F or the past 85 years, Patek Philippe — the last entirely independent watchmaking manufacture in Geneva — has been helmed by the Stern family.. Echoing the iconic slogan, "You never actually own a Patek . For two decades, Patek Philippe’s famous slogan has conveyed that you never actually own one of its watches, you merely look after it for the next generation. . it launched the Patek Philippe Seal, ending an affiliation of 120 years with the Geneva Seal. The Patek Philippe Seal enforces stricter standards than the Geneva Seal – it tests .

In 1989, Patek Philippe created Calibre 89, then the most complicated mechanical watch ever made, for its 150th anniversary. [110] Calibre 89 holds 33 complications, including the date of Easter, time of sunrise, equation of time, sidereal time, and many other indicators. 1,728 unique parts allow sidereal time, a 2,800 star chart, and more. [111] [112] In addition, Calibre 89 is .

Patek Philippe SA is a Swiss luxury watch and clock manufacturer founded in 1839, located in Canton of Geneva and the Vallée de Joux. What is Patek Philippe SA’s slogan? Patek Philippe SA’s slogan is “Craftsmen of perfection.”If you are already a subscriber to Patek Philippe magazine and wish to have access to the Owners area, either contact us or email [email protected], giving your magazine subscription details (name, postal address and email address and whether you wish to receive emails from us in future). We will then provide access.

Patek Philippe has been in operation since 1839 and continues to lead the way in high horology. To grasp what lies in its future, we delved into its past. . The result was the Nautilus Ref 3700/1A launched in 1976 with the slogan: “One of the world’s most expensive watches is made of steel”. The Nautilus was to be his journeyman’s . In 1996, Patek Philippe introduced a new campaign that read “You Never Actually Own A Patek Philippe, You Merely Look After It For The Next Generation.” The watch industry and some of its marketing and sales practices have triggered me a number of times over the last decade, but this particular ad, I distinctly remember, was the first that . The motto of Antoni Patek as well as Adrien Philippe [Patek’s co-founder] was always to build the best watches, the most precise watches – but also the most beautiful.’ This enamel painting is based on the famous painting by Alexandre Calame (father to Jean Baptiste Arthur Calame): Orage à la Handeck (1839), which was exhibited with . Sunday Rewind Patek Philippe's Iconic Ad Campaign. You never actually read a Sunday Rewind, you merely click the link to the original post. HODINKEE January 17, 2021 ADVERTISEMENT. Every slice of the .

"You never actually own a Patek Philippe. You merely look after it for the next generation." Such an iconic quote.Patek Philippe launches a limited edition with an exclusive new movement in tribute to Philippe (.) March 2023 Calatrava 24-Hour Display Travel Time Ref. 5224R-001

The soul of the campaign is the concept of Patek Philippe watches as cherished keepsakes, passed down through generations. It focused on engaging viewers emotionally, inviting them to “Begin your own tradition” with a timeless Patek Philippe watch. The famous slogan says it best: “You never truly own a Patek Philippe. You merely look . Patek-Philippe is known for its use of the highest-quality precious metals in the construction of its timepieces. The evolution of the Patek-Philippe logo. The color and the font were the two main elements that evolved over the decades. The first font was delivered in a handwritten script style, which was in step with other logos during the 1800s. Based on the famous "Generations" campaign, this video illustrates the slogan: "You never actually own a Patek Philippe. You merely look after it for the nex. Patek Philippe came in at fourth place behind Cartier, Omega and Rolex, with an estimated market share of 5.8%. In 2020 it generated an impressive turnover of almost .23bn from the sale of only 53,000 units. The 10 most expensive Patek Philippe watches you can buy

PATEK PHILIPPE SA GENEVA Chemin du Pont-du-Centenaire 141 – 1228 Plan-les-Ouates P.O. Box 2654 – CH - 1211 Geneva 2 – Switzerland . vision which comes to the fore in the slogan "Begin your own tradition." To visualize this innovative concept, the campaign relied on photographs that express theThe spot ends with one of the timepieces set against a white background as Patek Philippe’s slogan – “You never actually own a Patek Philippe. You merely take care of it for the next generation” – is displayed. This ad is a master class in how to say a lot about a company’s brand visually without having to utter a single word at all.

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